April Fools' Day Alert

OK we admit it. In the past Attic Self Storage has been guilty at this time of year of winding people up with promises of cryogenic freezing facilities, non-existent art shows and other such fantastical nonsense. We apologise. We only did it for a laugh.

So what's the big joke?

No one knows for sure where the tradition of making people look like fools on April 1st came from. One popular legend is that it dates back to the late 16th Century and the introduction of the Gregorian calendar, when the start of the year was moved from the end of March to January 1st. Those slow folk who didn’t get the news and continued to celebrate the New Year on April 1st became the butt of jokes and hoaxes. April Fools Day Historians have also linked April Fools’ Day to the ancient Roman festival of Hilaria, which was celebrated at the end of March and involved people dressing up in disguises. Or perhaps All Fools’ Day is tied to the spring equinox in the Northern Hemisphere, when Mother Nature ‘fools’ people with changing, unpredictable weather.

The funny thing about fake news

In modern times, pranksters have gone to great lengths to create elaborate April Fools’ Day hoaxes. Newspapers, TV channels and Web sites have perpetuated the April 1st tradition of making up outrageous fictional stories to fool their audiences. In 1957, the BBC famously reported that Italian farmers were experiencing a record spaghetti crop and showed footage of people harvesting strings of pasta from trees: https://youtu.be/tVo_wkxH9dU Numerous viewers were taken in. Spaghetti Growing on a Tree

A break with tradition

This year, to make it up to our valued customers and to stand out from the crowd, Attic Self Storage have decided to do something really really surprising for April Fools’ Day. Nothing at all. That’s right. No made up stories. No fake news. No pranks, false promises or downright lies perpetrated in the name of what is, after all, a pretty silly tradition. In a world of such uncertainty and turmoil, we think you deserve better.

Sensible storage solutions

That’s why, this Monday April 1st 2019, and every other day throughout the year, Attic Self Storage is here to provide no-nonsense storage advice via the phone, email or face to face. Visit one of our branches at either York Way, King’s Cross or Wick Lane, Bow and discover our friendly Feefo-awarded customer service. Our staff are happy to give you straight answers, helpful suggestions and all the space you need with no risk of whoopee cushions, mustard-centered sweets or ‘kick me’ signs pinned to your back. When it comes to storage expertise, you’d be a fool to go anywhere else.

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