Attic Wins FEDESSA Self Storage Award 2016
We’ve done it again! For the second time, Attic Self Storage has been recognised for excellence at the leading European industry awards.
Some of our clients have been storing with us since before 2012. Those clients may recall that we won the FEDESSA Customer Service Award in that year. Now, four years on, we’ve done it again – this time, we’ve been rewarded for being brave enough to have some new ideas.
We were one of three finalists in the category of Outstanding Business Initiative, although the other two were much larger operators than ourselves. However, dynamite comes in small packages and when it comes to innovation, sometimes smaller is better – we are free to try new things, new ideas, new ways of doing business without fear of stock market reaction or having hundreds of employees to retrain.
And so we did.
And we decided to build a website that would offer our clients what they wanted to see, not what others thought they ought to see. A website that would offer the level of functionality that we believe our clients are becoming accustomed to in other industries, but don’t yet enjoy in self storage. A website that would effectively integrate the technology into our business to release its full potential, rather than just being a customer facing portal.
With the help of a number of clients, who participated in focus groups and workshops, we devised a plan and put it into action. It was hard work. It took a long time (ten months in fact). It cost far more than we’d care to admit.
But we did it.
And we changed the self storage industry forever.
And on Thursday night, at a glitzy FEDESSA awards dinner held in the Crowne Plaza Fira Centre hotel in Barcelona, Spain we were recognised for that achievement by our industry, winning the FEDESSA Outstanding Business Initiative 2016 award.
For the first time in the history of the global self storage industry, all five of the leading trade association CEOs were present – America, South America, Australia, Australasia and Europe. To find myself standing on stage, being presented an award by none other than Mark Durden-Smith in front of such exalted company for bringing a “first” to our industry, was a unique experience.
So, to our customers, a massive thank-you for helping us get here. For storing with us, for choosing us over the big boys & giving us a chance; for having faith when it didn’t always go to plan.
And when it comes to the website, watch this space, because “you ain’t seen nothin’ yet”. To our competitors, sorry… most of what’s really special about our new website hides out of view. And to our technology partners, just…. Wow. Respect. You’re amazing. What more can we do together?
Frederic de Ryckman de Betz
(Founder & Director)