Strand East – Coming Soon to Bow!

posted in Latest News by Frederic at 11:57 on Jun 14th, 2013
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So, what were you doing on Friday, September 28th 2012 I wonder?  You may have been looking forward to the week-end. Perhaps you were planning an evening out with friends, colleagues or a loved one.  Menawhile, The London Thames Gateway Development Corporation had just given planning permission to the latest ambitious project in East London: Strand East.

A masive redevelopment of old, dilapidated and outdated industrail units lying to the east of the A12 East Cross Route and south of Mile End Road / Stratford High Street, this project aims to turn the run down district into a thriving, contemporary, 26 acre multi-use site.  And we can’t wait!  It will feature over 1,200 homes (40% of which will feature three or more bedrooms), 620,00sq ft of commercial office space, a brand new 350 bedroom hotel, a creative zone aimed at attracting and developing creative industries.  There will be a south-west facing, riverside park that will get full sun and will doubtless offer a fantastic place to relax in summer, and in total 4 bridges will serve the development, 3 of which will be new.  Check out the porposed layout below:

 

 

The development is being built by LandProp Holding, the property development arm of the Inter IKEA Group.  Not wasting any time, construction on the initial phase of development had actually already started in April 2012, with a simple regeneration of Dane’s Yard and the construction of the iconic Strand East Tower.  This 40m tall structure forms part of a new, landscaped public space, with restaurant, bar and exhibition space built around it in a remodelled Victorian warehouse that will also contain the headquarters for LandProp Holding.

The sctructure is constructed from steel and wooden laths, twisted to give the effect seen in the picture below.  With the natural wood colour seen during the day, and brightly illuminated by 600 LED lights (of varying colours) at night, the structure certainly grabs your attention.

 

The view from the tower is equally impressive, see the artist’s impression below.  You can see all of Stratford (and Attic Self Storagetoo!) from the top of the tower, which offers a glorious view of the Olympic stadium in one direction, Canary Wharf in the other, and the City of London as well, with landmarks like Tower 42 and the Gherkin.  Only the iconic Olympic landmark, the Arcelor Mittal Orbit, offers better views which remain unrivalled across the whole of East London.

 

The Strand East development represents yet another great step forward for East London and the local area, adding a great impetus to the regeneration of Stratford following the London Olympic Games, and other recent developments in the area.  The great thing about Strand East however is the clear ambition to deliver a new, contemporary space with sustainability a key feature, and to build quality, iconic landmarks rather than simply knocking up fast and cheap accomodation, which has been the tactic of some other developers in the area lately.

Here at Attic, we are delighted to see the development progressing on schedule, together with our own refurbishment project which is now two weeks from completion. The entire local area around Bow and Stratford will be unrecognisable in 2016 from what it looked like in 2006, when we first identified our own building.  We believed in the potential for the local area then, and we still believe in it today.

 

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