In the run-up to the Rugby World Cup, which is set to open with this evening’s opening match between England and Fiji at the home of Rugby, Twickenham at 8pm, Hackney RFC has continued to grow from strength to strength.Following a sponsorship deal announced with Attic Self Storage, Hackney RFC will enjoy additional financial support for its women’s rugby initiatives. Attic has also indicated that it is looking at helping to sponsor a full-time youth rugby coach from 2016, which would help the club both to continue but also to expand on its existing youth work. Hackney RFC attracts youngsters from not only Hackney but all over East London to come and play rugby, and get to know both the game and the ethics that go with it. “Rugby is a game with fantastic ethics” said Frederic de Ryckman de Betz, Managing Director of Attic Self Storage. “It rewards hard work, fitness, discipline and teamwork, as well as skill and intelligence. These are all values we feel all young people should be taught to help them get on in life, and HRFC’s youth work in this regard helps countless youngsters that may otherwise grow up to tackle adult life without these key life skills. For this reason, we felt it was right to support Hackney RFC.” The club recently launched its inaugural London Rugby World Cup, the winners of which lifted the Attic Self Storage London World Cup Trophy with competing entries sent from across London. The idea, explained Morgan Whitlock from HRFC, is to make up national sides from the various different London rugby teams that compete in the weekly leagues. The event was a great success, and was followed by a visit from none other than Lawrence Dallaglio last Monday when the Webb Ellis Cup came to Dalston Square in Hackney. “After a tough few years battling through the recession, it’s great to finally be able to put something back in to the community” said Frederic de Ryckman de Betz. “And there is no more exciting a time to get involved with Hackney Rugby Football Club, and Rugby in general, than right now – just as the World Cup is kicking off.” You can read more about Hackney Rugby Football Club here .